Seasonality plays a key role in the academic writing niche, reflecting the cyclic nature of student activity and university programs. By its nature, the niche follows the same general annual cycle as colleges and universities. There are peak or high seasons and off-peak or low seasons. Understanding these dynamics helps you effectively plan resources and maximize profits throughout the year. Let’s analyze the secrets of seasonal promotion so that you can earn even more!
What you need to know about traditional peaks and drops?
In the educational sphere, the demand for academic papers exhibits clear seasonal fluctuations. Standard assignments for schoolchildren and students peak in October-November and March-April, when the academic process is most intense. However, as the summer and winter holidays approach, demand decreases, creating downturn periods from June 15 to September 15 and from December 15 to January 15, respectively.
The first surge typically occurs in March, April, May, and the first half of June. The end of April usually sees a peak in orders as students try to cope with accumulated assignments and academic debts. Demand gradually declines in June as many colleges and universities close for summer holidays lasting 2-3 months. Like in any business, each peak is followed by a trough. It occurs in July, August, and September – the months of summer holidays in most regions. However, by the end of September, the industry gradually revives, marking the start of the high autumn season, which lasts until mid-December, with a peak in orders in November.
In the USA and Canada, students primarily study from September to December, then take short winter breaks, and resume studies from January to May before the two- or three-month summer holidays. During this time, there are also breaks for typical holidays. Some educational institutions add their own specifics (such as a January semester), and of course, there are students who take summer courses. However, for the most part, our partners can expect the highest workload during periods of active student learning and the lowest during holidays. Nevertheless, there are certain tasks that students are willing to order even during holidays, but we’ll discuss that a bit later.
Micro-seasonality: when days and hours matter
In this regard, it is particularly interesting to observe dynamics on a daily or even hourly level, as besides general trends, there is also evident microseasonality. The most active periods are during the middle and end of the semester — midterms and finals. During this time, assignments accumulated over a long period become urgent, and upcoming tests or exams only intensify the pressure, taking up a significant portion of time. Therefore, many students turn to services for help in managing their workload.
Holidays usually bring a lull. For example, on Independence Day in the USA (July 4th) or at the end of December due to holidays, there may be some decrease in activity. However, with the help of promotions, activity can still be stimulated.
It is also worth considering fluctuations within the week and even throughout the day, especially for those working with PPC. For example, Friday evenings are usually quiet as students relax, but active preparation for the new week starts on Sunday evenings.
What types of assignments to prefer?
During peak season, it is recommended to focus on such types of work as essays, research papers, coursework, as well as on such GEOs as the USA, Canada, Saudi Arabia, and the UAE.
During the offseason, you can still earn good money if you know which products to promote. For instance, demand for large projects such as dissertations, thesis papers, lab reports, and admission essays remains stable. This can be an excellent opportunity to align with current student needs and continue generating profits.
Let’s focus on the two most popular types of work in the low season – dissertations, thesis papers, and admission essays. In the USA, a dissertation is written when obtaining a PhD degree, while a thesis paper is written during a master’s program. These assignments usually have longer deadlines and require the author to have a deep understanding of the topic. Dissertations are quite expensive due to their large volume (at least 100 pages) and require thorough long-term research. Typically, prices for an entire dissertation start at $2000 and can reach $8000. Theses may be less expensive — starting from $1000. Dissertations are ordered throughout the year, but we always observe increased demand in the summer. As for admission essays, they are essays written by applicants for admission to a university or college. In this essay, the applicant talks about themselves, their interests, achievements, and motivation for admission. Usually, students start preparing this essay in the summer after finishing high school, and it is during this time that demand for help in writing such texts increases.
Selecting the right offers
For the high season, we recommend focusing on the leaders of the English-speaking market: ExtraEssay, 99papers, EssayBox, Grademiners, Nursing-Paper, and DissertationGuru, as well as the premium brand tailored for affluent Arabic countries, Masterpapers-Expert.
Recently, we’ve introduced a special offer for effective earnings during the low season, namely DissertationGuru. If you’re seeking monetization opportunities regardless of changes in the academic schedule, DissertationGuru is exactly what you need. The average order value for this offer is a record-breaking $500! It focuses on writing dissertations and theses, which are highly valued due to their volume and complexity, and you can earn half of the total cost from each successful sale.
Summing up
While seasonal fluctuations in our niche may impact earnings, efficient resource allocation and adaptation to promoting various types of work allow us to mitigate these fluctuations and ensure stable income throughout the year. Furthermore, our partners can expect passive income due to the long customer lifetime – up to two years – and a high number of rebills. Join Edu-Money and effectively monetize student traffic all year round!
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